An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
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The Ultra bottle is the result of a five-calendar year quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging doable even though retaining the luxurious aura of the franchise and its Unique blend of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result observed glass becoming hand-blown into a teardrop condition. For The 1st time inside the model’s record, the iconic sq. Johnnie Walker bottle continues to be reformed.
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the tip with the spear for glass—especially for providers wishing to market in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been produced by adopting a test-and-understand model, coming up with and Checking out without having limitation and imagining what the future of light-weight luxurious packaging could convey.
Global Design Director at Diageo, Jeremy Lindley who led the look challenge, stated, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxurious. With other classes shifting towards lightweight – such as eyewear and higher-overall performance biking – we questioned irrespective of whether luxurious spirits could comply with match. “We took our vision to the workforce of qualified glassmakers and all through a five year check-and-discover method bit by bit uncovered how to build tasteful, lightweight glass.
From peaty whisky to fruity whisky, lean on our expert insights to find the entire selection and character of various whisky flavours.
The result is an marketplace-1st that, in addition to acquiring exquisite magnificence, showcases what luxury, lighter-weight, decreased-carbon bottles of the long run could appear to be. As Component of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to reduce the body weight of glass Employed in its packaging; an ambition that is definitely aimed toward decreasing the level of carbon emissions linked to packaging.3 Even though the technologies is not yet available to start bottles of the fat at scale, forever, the information Johnnie Walker has garnered is now becoming applied to lightweighting more info jobs throughout the Diageo portfolio.
Of course—this collectible version may be requested on the web and shipped securely in your door with signature affirmation.
Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the way forward for sustainable luxury spirits packaging
Learn more about Spirit of Progress – our world-wide ESG programme to help produce a far more inclusive and sustainable environment.
Five years back, Johnnie Walker set out with a certain ambition; to move the spirits marketplace forward. Acquiring seen that many luxurious categories have been heading in a brand new course – ‘delicate’, in lieu of ‘large’ – the manufacturer sought to experiment with certainly one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all while in the identify of progress.
With less than 888 bottles produced globally, Just about every bottle is independently numbered and presented inside of a luxury collector’s circumstance.
“Rather than maintain this new know-how near to our upper body, we’re energized to offer a royalty-absolutely free licence to our granted UK patent to the earth.
“We’re in all probability about 12 months from those very first merchandise hitting the industry due to the lightweighting software.”
It is a a person-off bottle for now illustrating the artwork of the doable, as being a layout experiment and redefining light-weight as luxurious. We're going to carry on to apply these learnings throughout the wider Diageo selection.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with made in distilleries which have considering that closed.
For the reason that time of its founder, John Walker, people who Mix its whiskies have pursued flavour and top quality higher than all else.